Why Search Engine Rankings are better than Pay Per Click Advertising
As wonderful as PPC is, having high search engine rankings is even better!
Why?
1. It’s absolutely free-you don’t pay for each click
(although you will have to pay an expert to get your site highly ranked)
2. In recent studies it has been reported that 2.2% of people who see pay per click ads click on them. Not that great of a percentage really, but when you consider how many people are searching for your keyword the result can be literally amazing. If your site is listed high in search engines you could get clicked on as high as 40% of the time!
Let’s take this a little further and test our thinking. Lets say Bob has an ecommerce web site where he sells Amish Furniture.
• Bob is using PPC advertising, and is averaging 10 sales per week, at an average price of $800. So on average in a week Bob would sell $8,000 worth of furniture.
Not bad at all! But lets use the same figures and say he had his site optimized for Search Engines.
• Instead of 10 sales per week, there would be 183 sales!!! Bob would be selling $146,400 per week on average, instead of $8,000!!!
Because of how beneficial it is to have high search engine rankings, its VERY competitive, and very very hard to do for highly searched keywords. Leave it to the experts. To Learn More or For a Free Project Estimate Click Here.
