Why Pay Per Click Advertising Is Better than Print or Radio
According to recent survey conducted by PricewaterhouseCoopers and sponsored by the Interactive Advertising Bureau (IAB), online advertising in the US totaled 4.06 billion in the second quarter of 2006, a 37% increase from the same time in 2005.
According to figures, and reports in the industry, leaders are saying that online advertising will overtake the amount spent on print and radio advertising by the end of the year.
Why Online Advertising?
Its very easy to understand this growth because online advertising is fully customizable, flexible, and it’s very easy to figure your Return on Investment (ROI). No more guessing ad campaigns!
What is Pay Per Click Advertising?
PPC Advertising are ads that appear on large search engines like google.com. When you type in a keyword term you get a list of results, both PPC and normal results. If you click on the ad, the company/business owner has to pay google for your click. The higher up the ad is on the page, the larger the ‘bid’ for the advertising.
So if you go to google.com, and type in Nike Shoes, on the right hand side of the screen the PPC ads will be displayed. Below is an add, for a company named Zappos who sells shoes.
How Do I buy Ads?
All major Search Engines do PPC advertising, its how they make their money. In our opinion Google Adwords performs the best, and are the most well known. If you have any questions about this please email us.
